Following the 2024 NBA season, Atlanta Hawks’ franchise star Trae Young went through a rather
calm split from sponsor Adidas just prior to the unveiling of his fourth signature sneaker with the brand. The following and most recent season, Trae Young favored the Air Jordan 39 sneakers on the court, signaling a partnership with the Jumpman. At the latest Jordan Brand unveiling event, Trae Young told reporters why his latest move to join them was the “perfect fit.”